The Home Depot is a Fortune 100 company and is the largest home improvement retailer in the US.

My time with this brand focused on digital advertising across all major platforms (Meta, Twitter, YouTube, Snapchat, NextDoor, Spotify, Rich Media, Banners, Digital Video, Digital Audio and Radio.) My role as Technical Creative Director was to find smart avenues in campaigns funded by the brand as well as their vendor partners: To take business-as-usual campaigns and elevate them partnering with the elevated strategic planning and make the brand stand out in a beautiful way.

Harnessing MarTech Tools contracted by The Home Depot. RevJet is an efficiency tool that enables engagement in high-velocity ad creation, serving, personalization, experimentation, and optimization. By allowing Creatives to plug and place their ad copy and images into the tool directly (think Canva for digital ads), we launched campaigns without the need of custom HTML5 development and could pivot messaging within minutes.

Hundreds of Campaigns were created in my time with the brand, from pro-focused bulk sales to battery-powered-bluetooth-enabled lawn mowers to empowering any level of homeowner to take the step to make their space what they dream it to be. The volume is staggering and it was a great way to get to know so many aspects of such an involved brand.

Custom Campaign: Remodeler/Home Renovation

Custom Campaign: Vendor-funded Flooring Showcase

You’ve Never Been More Ready

Remodelers are a valuable, ever-growing, and wide-reaching audience for The Home Depot. But every home reno project is as unique as the remodelers themselves. 

With the state of the housing market in 2022 and after, many first-time homebuyers are purchasing homes to fix up, and existing homeowners are looking to stay where they are and give their homes a refresh. However, remodelers need more support, motivation, and expert help than ever to tackle their kitchen and bath projects.

A first-of-its-kind campaign was created for The Home Depot built on an audience-specific strategy that motivates, educates, and guides every type of remodeler through every stage of their remodeling journey.

Beauty You Can Live With

There’s so much that goes into a flooring project. With an overwhelming amount of brands and types, and each home improvement store has different ones, how will a customer know which one is right for them? Customers want what’s on-trend and beautiful that still delivers durability and longevity. The Home Depot features a wide selection of relevant trends an innovation in the best brands.

This campaign shows what happens when Pinterest-level beauty shots start getting real. Because what good is a beautiful room if you can’t use it?