As a Technical Creative Director, I elevated The Home Depot's digital advertising efforts, launching hundreds of high-impact campaigns across diverse digital platforms with MarTech tools and achieving success with speed and agility without unique HTML5 development.

With The Home Depot, the largest home improvement retailer in the US and a Fortune 100 company, I spearheaded digital advertising initiatives across a diverse range of platforms, including Meta, Twitter, YouTube, Snapchat, NextDoor, Spotify, Rich Media, Banners, Digital Video, Digital Audio, and Radio.

My role involved leveraging cutting-edge MarTech tools such as RevJet to optimize engagement, high-velocity ad creation, personalization, experimentation, and optimization. By seamlessly integrating ad copy and images into the platform, we were able to launch campaigns with unprecedented speed and agility, with iterative HTML5 development.

Throughout my tenure, I successfully elevated business-as-usual campaigns and collaborated with strategic partners to ensure that The Home Depot stood out from the competition in a visually stunning and impactful manner. With hundreds of campaigns under my belt, ranging from pro-focused bulk sales to innovative, battery-powered-bluetooth-enabled lawn mowers, I gained a deep understanding of the brand and its various facets. Overall, my contributions were instrumental in driving success for The Home Depot and creating meaningful experiences for homeowners and professionals alike.

Custom Campaign: Remodeler/Home Renovation

Custom Campaign: Vendor-funded Flooring Showcase

You’ve Never Been More Ready

Remodelers are a valuable, ever-growing, and wide-reaching audience for The Home Depot. But every home reno project is as unique as the remodelers themselves. 

With the state of the housing market in 2022 and after, many first-time homebuyers are purchasing homes to fix up, and existing homeowners are looking to stay where they are and give their homes a refresh. However, remodelers need more support, motivation, and expert help than ever to tackle their kitchen and bath projects.

A first-of-its-kind campaign was created for The Home Depot built on an audience-specific strategy that motivates, educates, and guides every type of remodeler through every stage of their remodeling journey.

Beauty You Can Live With

There’s so much that goes into a flooring project. With an overwhelming amount of brands and types, and each home improvement store has different ones, how will a customer know which one is right for them? Customers want what’s on-trend and beautiful that still delivers durability and longevity. The Home Depot features a wide selection of relevant trends an innovation in the best brands.

This campaign shows what happens when Pinterest-level beauty shots start getting real. Because what good is a beautiful room if you can’t use it?